Custom Label Design, Product Packaging, & Custom Box Design: Tips From The Whiskey Industry

How Important is Packaging Design & Custom Box Design and Label Designs? Developing custom packaging design for any product can be stressful, but for whiskey, it can be especially nerve-wracking simply because it’s your best chance to get new customers to consider your brand. For an alcoholic beverage, the majority of people make their choices not on research but on the label. This is why walking down an aisle in a liquor store can feel like browsing an exhibition on graphic design. Whiskey brands know the importance of the look of their packaging and they’ll do their best to stand out. However, before you pull your hair out trying to make the perfect design, take some inspiration from these other whiskey brands: Take a look at Tyrconnell 10 year. This whiskey has a history that reaches back to 1762. And by looking at the label, you’d believe it. None of the fonts or images are something that a modern business would choose to use on their new branding. T...