Denver Logo Design and Color Significance in Graphic Design for Branding
Denver Logo Design is extremely important for any business. If you want to make sure that you want to generate lots of leads and customers, you really have to think about everything that makes customers pick a particular product. Color significance has a crucial role when it comes to getting the results and value that you would expect. However, 65% of small businesses they just focus on picking logo colors based on their personal taste, while 48% don’t really know that colors are important for their brand.
However, this is a very important aspect that you need to keep in mind. There are many industries out there and they all have a different focus. But at the same time, many of them pertain to specific categories. And these categories will be dominated by a certain color when it comes to their logo design.
Logo Design for Technology Companies
In the case of tech companies, you will have a lot of blue, in fact 60% of tech companies have blue in their logo, check Intel for example. Blue is known to offer a sense of trust, security and knowledge. So if you have a tech company and you want to come up with groundbreaking ideas and services, adding blue to your logo makes a lot of sense.
Logo Design for Marketing and security
As you can imagine, blue is the dominant color for 43% of all logos. The interesting thing is that this color is a sign of trust, friendliness, security and professionalism at the same time. It’s important to note that they are adding lighter shades of blue. Marketing in particular also relies a lot on red because it offers a sense of emergency since it makes people purchase stuff a lot faster. It certainly works great when it comes to offering an impulse buy approach.
Logo Design for Food and Agriculture
This industry has at least 60% of all its logos in green. They do have a combination of green with white, blue or black, so it’s one of those things that everyone will enjoy and appreciate quite a bit in the long run.
Logo Design for Law Firms & Consulting
Law firms opt for simpler logos because they are designed to show a lot of professionalism. Blue is still preferred here, but you can also find red and black. A combination of these colors and neutral options like gray, white or black is preferred more often than not.
Logo Design for Retail Stores
For retail companies, you will notice that they do end up focusing on red. As we mentioned earlier, red is a color that entices people to buy. And they do play around with the idea of adding red in a variety of situations, including their marketing campaigns. It’s definitely worth checking it out, so you should consider trying it at the very least.
In conclusion, logos are always influenced by the industry and what they want to showcase with those colors. Even if a lot of companies don’t study the importance of colors for logos, they should because such a thing can have a huge influence on the overall results. But in the end, you still need to go through a trial and error in order to get a good outcome!
