Graphic Design & Branding Tips for Online Businesses


Graphic Design & Branding Is More Important To Your Online Business Than You Think



We are living in a time when anyone can create an online business from scratch. But as easy as it is to start an online business it’s much harder to make it profitable. It’s even harder to make it last. Branding and Graphic Design is one of the greatest tools an online business can have. Strong branding can build an audience, faithful customers, and consistent sales. To compete with brick and mortar stores your online business needs a strong brand. Here are a few tips to understand how you should brand a new online business.

Brand All of Your Visuals with Stunning Graphic Design


Brick and mortar stores already have the advantage of associating their products with an existing location, they have storefronts that say exactly what they are and what they sell. As an online business you need to create your own “storefront” by creating your visual brand and using it on everything. Creating a consistent and attractive image for your brand makes your business look professional. When starting your business use branded graphic design to brand the following items:

  • Website Design
  • Newsletters
  • Email Signatures
  • e-Books
  • Video Content
  • Social Media Profile




Use Graphic Design & Branding to Build Trustworthiness


In Brick and Mortor stores customers can go to the store and talk to real people, this alone makes a business feel trustworthy. You need to make it abundantly clear that there are real professionals behind your brand. Start building the following items to build a strong and trustworthy brand:

  • Create an ABOUT page on your branded website, make it in depth and personal.
  • Put photographs and bios on your website, customers want to know they are working with real people.
  • Post real time photographs and videos on Social Media Accounts.
  • Get your brand mentioned in other established websites or give expertise in a blog post or article.




Communicate Shared Values & Authenticity Through Visuals


Establishing your company's values is crucial to attract customers to your brand. Online companies have an advantage here, customers are visiting your site and looking at your Social Media feed, you can make your values shine on these platforms and give you customers a real and personal reason to buy from you. However, these values have to be authentic, if your brand fails to uphold the values you say it has, customers will voice their displeasure. For example if your business makes leather handbags and your brand value is style and craftsmanship that will last a lifetime, customers will call you out if their bags fall apart in two weeks. Authenticity is one of your most valuable tools, but if your brands values are insincere it could wreak havoc on your online reputation and sales.

Create Package Design for Your Products using Consistent Branding & Graphics


If your online business is making or shipping products, package design is a great tool for your brand. If you buy from a site that sells handcrafted wooden bowls and it arrives in a recycled shoe box taped together with duct tape, it doesn’t really matter how well made that bowl is, the business now feels unprofessional and untrustworthy. But if this same bowl was shipped in a nice box and wrapped in tissue paper with your company's logo and included a signed note thanking you for purchasing the product, you’d want to buy from that business again. Whether the package design is good or bad it is the first physical impression your business has made on a customer. Good package design is crucial to getting your customers to buy from your brand again.


Location: Denver, CO, USA

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